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Social Candy is a Milwaukee based agency that specializes in helping companies tell their stories on social media.
We live in a world where an obnoxious amount of information getting thrown at consumers. Marketing is now played in the micro-moments of time when customers scroll through their social media feeds.
To win today, if you have only seconds to capture attention and create a response. We help you tell your story in those moments so that you can sell more stuff.
Lets face it... One piece of content just wont cut it anymore!
We live in an on-demand culture that empowers the customer to choose what they want to spend time watching. It's no longer about advertising—it's about bringing them enough value to earn their attention.
Customers don't want to hear how great you are.
They want to talk with someone that understands their point of view and pain points. Reverse engineering your customers' needs is the only way to start a genuine conversation.
Creating content that gets someone to stop scrolling
The media landscape has completely changed. With the advent of social, you now are forced to tell a great story in the fleeting moments of a news feed. You only have seconds to evoke a reaction.
Creating content that gets someone to stop scrolling.
The media landscape has completely changed. With the advent of social, you now are forced to tell a great story in the fleeting moments of a news feed. You only have seconds to evoke a reaction.
Connect authentically with consumers throughout their day.
Focus on sharing your story in the places that your customers spend time. But make sure you don't interrupt their experience; this is their first exposure to your brand. You want to bring them value, not annoy them.
Social media has given businesses the ability to create and promote content to the end consumer at scale like never before. This access has reset the competitive balance to be more about the quality of content than who has the biggest budget.
All about helping you reverse engineer your customers' needs. From that, we can build a content distribution plan that will help you sell.
A graphics team that provides the needed creative talent to customize or design any asset required for a piece of content.
Providing the creative resources needed to produce your content at scale. We incorporate a unique process that allows for the creation of numerous assets in a single shot.
The quickest way to promote content is through paid social media ads. Our staff can assist in developing campaign strategy along with testing the effectiveness of every dollar spent.
Lots of content usually means a of time and money! But we work in a way were we can get you a tone of content in a much shorter amount of time which means you save both time and money!
Since we operate differently than traditional digital agencies....We thought it would be important to share some of our marketing philosophies.
Market Where Your Ideal Customer Is "Actually" Looking
There has been a dramatic shift in advertising. Consumers are less likely to gather buying information from traditional media outlets like television, billboards, newspaper ads...etc.
One thing you will notice is the amount of people who are constantly looking at their phones.
Don't Be Selfish By Always Asking Customers To Buy
We have all heard the saying "Content is King"... Why do you think that is? The average consumer is exposed to hundreds of advertisements per day.
This overexposure has conditioned them to be able to tune out when they are being asked to buy. When you leverage content as a sales strategy, you are putting your message in front of the consumer in an entertaining way.
Single Pieces of Content Have Almost No Value, It's About Consistency and Quantity
Engaging consumers through content requires a strategic play. You can't simply post a piece of content and expect instant sales. The way to keep the attention of your viewers is to utilize a content strategy with a consistent posting schedule.
By posting quality content on a regular schedule, you will begin to develop a relationship with your intended followers.
Keep in mind—you want your target audience to rely on you as a source of exceptional entertainment. Posting on a regular basis will have them coming back, wanting more, and consistently seeing your offerings.
Chasing Perfection is Overrated... Speed, Experimentation, and Responsiveness will Always Win
In the world of digital marketing, you have the ability to reach millions of people. With an audience so large, it is impossible to satisfy everyone in your target market. That is why testing and experimentation is the key to creating the perfect content.
We have found the best way to hit your market is to produce as much content as possible, analyze the results, and adapt. After just a few test rounds, you will find the perfect way to engage your audience, making it even easier to create future content.
Reach out to setup a discussion on how we can help tell your story and take your brand awareness to the next level.
