The 7 Biggest Social Media Trends Projected for 2018
Over the last few years, we’ve seen significant shifts in the ways that information is created and shared; and social media platforms are constantly evolving in order to keep up.
And those that don’t? They learn the hard way, risking their own extinction.
The trends that peaked in 2017 are only going to remain at the top in 2018. Others are climbing and are projected to explode in 2018. But whether you’re a business owner, a marketer, or a developer, it’s advantageous for you to know about next year’s top tendencies.
So here they are, the 7 biggest social media trends projected for 2018.
1. Generation Z
Make no mistake about it – social media is going to transition its focus to generation Z in 2018.
These are the kids who were born with phones and tablets in their hands, and they are now reaching the age when social media is most appealing to them. If you think Millennials had trouble overcoming the stereotype that they were always glued to their phones, you haven’t seen anything yet.
Reports are finding that Generation Z is even more social-media-obsessed than the generation before them. It only makes sense for platforms to focus its efforts on engaging generation Z, so don’t be surprised when changes and marketing tactics are directed towards them in the coming years.
2. Mobile content consumption
In case you haven’t noticed, there has been a gradual shift in the methods by which people use social media too.
A couple of years ago, there would have been a relatively even mix of desktop and mobile content consumption. That is no longer the case, as most of the major social media platforms are accessed primarily via mobile today. As phones become more convenient, this trend is certain to continue for the foreseeable future.
3. Influencer marketing
What's better than marketing your product well? Getting someone else to market your product well.
I'm talking about influencer marketing. This collaborative tactic has been utilized by businesses that are looking to engage people who they have not targeted or have perhaps been unable to reach in the past.
Having someone market your products and services for you builds your brand's reputability and the trust between your business and potential consumers.
4. Live video
Video content has soared in popularity over the past few years, and 2018 will be no exception – especially when it comes to live streaming services.
The additions of Facebook Live and Instagram Live have revolutionized their respective platforms. The ability not only to live stream but also to archive streams and boost their reach, has been perhaps the most successful marketing tool for businesses on social media.
5. Messaging platforms
Messenger. WhatsApp. Snapchat. Line. These apps are having a massive impact, globally. And quickly, messaging is becoming the preferred method of communication.
Calling and emailing are just too much work, at least to those who are embracing messaging. Messaging is quick, it's simple, and it allows one to create a “digital paper trail.” These apps have seen a steady rise in popularity, and they will be a sure thing in 2018.
6. Ephemeral content
The story features on both Snapchat and Instagram have been a revelation to the rest of the major social media platforms.
The success of ephemeral content can be credited to the "fear of missing out" (FOMO). Users are highly engaged because they know the 24-hour clock is ticking on any given story update.
Soon enough, all platforms will start featuring disappearing content; and this could start as soon as next year.
7. Augmented reality (AR)
Remember when Pokémon Go set the world on fire in 2016?
It wasn’t just another addition to the Pokémon franchise. Its release marked the first successful location-based augmented reality (AR) game.
Meanwhile, popular social media apps like Instagram and Snapchat have already found success dabbling in AR, by integrating various filters and stickers that can be stacked on top of real images and videos.
Expect AR to make an even bigger statement in 2018. Don’t forget about virtual reality (VR), which will also increase in popularity; but ultimately, look for AR to outperform VR quite significantly, as was the case in 2017.
8. Chatbots
Whether you love them or hate them, Chatbots are here to stay. Platforms have found much success integrating chatbots as key components of their customer service departments.
Not only is less support staff required, but companies can also promise their users quicker customer support and response times. Instead of a queue or a 24-hour turnaround, questions can be answered on the spot. Ultimately, this leads to happier customers.
Are you ready to tackle the challenges that 2018 will throw at you? Social media is adapting to today’s culture, and it’s crucial that we also adapt with it. Stay ahead of the curve by taking note of these future trends and aligning your business’s efforts accordingly.