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Social Candy Blog »
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Get the full picture of what makes Sprout Social great from the inside out, and learn more about our people and careers.

photoWant to Improve Your Facebook Ad Relevance Score? Try This.
by
Jared Krawczyk
July 4, 2018
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A higher Facebook Ad Relevance Score can save you money by rewarding posts that have a higher engagement rate for a lower cost. Learn how to refine your targeting strategy and read about a great example of how CEO of MobileMonkey and Founder of Wordstream, Larry Kim, recently used this tactic with exceptional results.
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