Although it does not have as many users as some other social media platforms, Snapchat has carved out a unique, dedicated audience, which has been the key to its sustained success. Let’s take a look at 4 of the main reasons why Snapchat continues to remain relevant, and how it has been able to build such an exclusive audience that other platforms aren’t able to access.

Instagram has exhibited an impressive growth trajectory since its initial launch. Instagram is now a leading contributor to social media, and is a popular platform for consumer connectivity. In this article, we review some of the biggest Instagram highlights and trends in 2017.

If you missed the Social Media Video Summit, you missed an opportunity to hear some fundamental business marketing advice from industry expert Gary Vaynerchuk. Read this article to learn some of his valuable ideas for leveraging your business marketing performance.

With the beginning of 2018 comes an opportunity to renovate your marketing strategy. Lead generation is extremely important, but can be very difficult. Let's flesh out a practical, 7-step marketing plan that will help you generate leads early on in the new year.

The 4 step sales funnel (awareness, interest, desire, and action) is a popular and successful tactic used in modern marketing. Knowing the sales funnel is not enough to effectively utilize it. Today, we’re going to discuss how to best implement a successful sales funnel on social media, using a 5-stage process.