A higher Facebook Ad Relevance Score can save you money by rewarding posts that have a higher engagement rate for a lower cost. Learn how to refine your targeting strategy and read about a great example of how CEO of MobileMonkey and Founder of Wordstream, Larry Kim, recently used this tactic with exceptional results.

Facebook’s advertising feature is a powerful tool for businesses. However, Facebook frequently tweaks the advertising tool, and businesses must make subtle adjustments to their advertising strategies in order to continue to use the tool effectively. Read this article to learn the most essential elements of Facebook advertising.